Negotiation
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Hi guys, so today I am going to be talking about another interesting media literacy skill which is called “Negotiation.” Negotiation is the ability to travelling to different communities and being able to understand different perspectives and following norms other than our own. (Jenkins, 2009: pg 98) According to Jenkins (2009, Pg 98), the communication between new social environments is bringing together groups, which are very different from each other. By coming together, each individual is being exposed to different cultural communities and how those communities operate. As this communication travels and brings together cultural groups, there is also a lot of criticizing. The culture does travel but often times the individual who began that culture gets judged about it and about their perspectives in general. (Jenkins, 2009: Pg 98) It has also been significant that by having this travelling communication about different communities, students are able to acquire multiple skills in understanding various perspectives and embracing different views. This also gives them a chance to understand different social norms and to negotiate between differing opinions. (Jenkins, 2009: Pg 100) After hearing Jenkins (2009) definition of the media skill Negotiation, I think it is a very valid and beneficial media literacy skill. Through negotiation students, like myself can get exposed to other opinions and other perspectives as well as other cultures. This motivates the students to speak out their opinions as well as form their own perceptive. Negotiation is also beneficial to today’s society because it allows us to understand and appreciate other cultures that are outside our cultural norms. Today’s western world has very similar views in everything due to the western culture that has been formed in this 21st century; through negotiation we can step out of the western views and view the world as it is. This helps us understand that there is more to the world then what we have been taught by the western society. An example of Negotiation is Youtube.com. YouTube shows different perspectives of the world other than our own backyard through the use of videos. By engaging on YouTube we can enhance our opinions and learn from other opinions as well, which proves the media skill “Negotiation.”
References:
· Jenkins,
H. et al (2009). “Confronting the
Challenges of Participatory Culture: Media Education for the 21st Century”.
The John D. and Catherine T. MacArthur Foundation Reports on Digital Media and
Learning. The MIT Press. Cambridge, Massachusetts. http://bit.ly/1AaI4rc